Y.M.B.A. Group: Marketing

Click a class title to register for a 45-minute live virtual class.
​Current Class Dates Posted To October 31, 2020. November dates will post August 15. ​
The Four P's: Learn to connect the marketing dots by identifying the quad-elements of marketing to build and dissect a marketing effort. Entertaining marketing successes and flops are evaluated in discussion as students strategize to increase the success of samples to elicit a purchase response. ​
The Four P's
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Advertising: Why does a company spend money to make an advertisement? Discover techniques that help to interpret the meaning behind the advertisement - and the motivation technique being applied by the company to prompt you to buy. The clarity of the intent of business can help clarify the message.
Advertising
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A.I.D.A.: Students collaborate ideas to build a strategy using the A.I.D.A. marketing method to secure a potential customer's attention for both a good and a service business. A variety of marketing objectives are discussed with a comparison between effective and ineffective promotions.
A.I.D.A.
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Designing Ads: What is the last advertisement you saw? Why do you remember that one ad more than the others? Students devise effective ad concepts seeking to effectively capture a potential buyer's attention, memorably communicate what the product is, and motivate a buyer to purchase.
Designing Ads
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Digital Marketing: Students review forms of digital marketing and methods of how the fees may be structured with a discussion and selection for adjustments to achieve cost-effective results. Digital marketing benefits from defined goals, performance tracking, and an evaluation of the cost per click.
Digital Marketing
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Cost vs. Benefit: "It's so expensive, do I really need it?" may be a question you have considered. Cost:Benefit marketing ensures a customer learns of a good or service plus a benefit. Students use a fact-based approach to anticipate customer needs to preemptively overcome buyer objections.
Cost vs. Benefit
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Good and Services: Effective marketing recognizes that goods and services satisfy the needs of buyers in different ways.  An engaging group discussion reveals different buyer needs as students strategize in selecting marketing images and phrases from a set of options to seek to convey a successful message.​  ​
Goods and Services
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Supply and Demand: Understanding supply and demand curves and concepts can allow for the evaluation of results of past goals and to also set targets based on emerging trends. Students brainstorm to set scenario-based goals while reviewing a variety of supply and demand charts and data.
Supply and Demand
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Real Estate: How do you convince someone to get a loan to buy your product? Marketing expensive items such as a home where a buyer may need a mortgage depends on research and preparation with preemptive problem-solving marketing techniques that predict needs and concerns.
Real Estate
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Wholesalers: Working with a wholesaler means your product is part of what they seek to sell for a profit. Demonstrating how a product can help to accomplish their results requires a unique marketing approach. A value proposition method can build clarity and demand within a wholesale market.
Wholesalers
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