Y.M.B.A. Group: Marketing

Click a class title to register for a 45-minute live virtual class.
​Current Class Dates Posted To October 31, 2020. November dates will post August 15. ​
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Advertising
Why does a company spend money to make an advertisement? Discover techniques that help to interpret the meaning behind the advertisement - and the motivation technique being applied by the company to prompt you to buy. The clarity of the intent of business can help clarify the message.
August 4, September 1, September 29, October 27
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​Designing Ads
What is the last advertisement you saw? Why do you remember that one ad more than the others? Students devise effective ad concepts seeking to effectively capture a potential buyer's attention, memorably communicate what the product is, and motivate a buyer to purchase.
August 27, September 24, October 15
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​Digital Marketing
Students review forms of digital marketing and methods of how the fees may be structured with a discussion and selection for adjustments to achieve cost-effective results. Digital marketing benefits from defined goals, performance tracking, and an evaluation of the cost per click.
August 18, September 15
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Cost vs. Benefit
"It's so expensive, do I really need it?" may be a question you have considered. Cost:Benefit marketing ensures a customer learns of a good or service plus a benefit. Students use a fact-based approach to anticipate customer needs to preemptively overcome buyer objections.
August 3, August 31, September 28, October 26
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Wholesalers
Working with a wholesaler means your product is part of what they seek to sell for a profit. Demonstrating how a product can help to accomplish their results requires a unique marketing approach. A value proposition method can build clarity and demand within a wholesale market.
August 14, September 11, October 23
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A.I.D.A.
Students collaborate ideas to build a strategy using the A.I.D.A. marketing method to secure a potential customer's attention for both a good and a service business. A variety of marketing objectives are discussed with a comparison between effective and ineffective promotions.
August 6, September 3, October 1, October 29
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The Four P's
Learn to connect the marketing dots by identifying the quad-elements of marketing to build and dissect components of a marketing effort.  Amusing marketing successes and flops are evaluated in discussion as students strategize to increase the success of samples to elicit a purchase response. 
August 13, September 10, October 8, October 22   ​
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​Good and Services
Effective marketing recognizes that goods and services satisfy the needs of buyers in different ways.  An engaging group discussion reveals different buyer needs as students strategize by selecting marketing images and phrases from a set of options to seek to convey a successful message.​    
August 18, September 17
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Supply and Demand
Understanding supply and demand curves and concepts can allow for the evaluation of results of past goals and to also set targets based on emerging trends. Students brainstorm to set scenario-based goals while reviewing a variety of supply and demand charts and data.
August 13, September 10, October 8, October 22
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Real Estate
How do you convince someone to get a loan to buy your product? Marketing expensive items such as a home where a buyer may need a mortgage depends on research and preparation with preemptive problem-solving marketing techniques that predict needs and concerns.
September 4, October 10