Each of these scenarios demonstrate the importance of carefully researching the likes, dislikes and opinions of potential customers. Will the customer view this product as useful? Will the price be low enough for the customer to spend their money? Is the convenience of having this product worth the money being spent?
We hope you enjoy this worksheet from page 16 of the marketing workbook. For a fun game consider a contest in a store for who can come up with either (a) a poor product name or (b) the most over priced item or (c) an idea that does not appear to be a product customers would purchase.
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